Company Profile

Direct Influence
Company

We transform visions to reality with the power of reason,
communication, and imagination.
©2015-2021 Direct Influence Company
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Direct Influence
Company

Your partner in crime influence..
In the most dynamic place, ”Riyadh” our lovely city. We decided to build an entity that reflects our passion for marketing communication and translate it to practice. 2015 was the real breakthrough, and now, a group of pioneers and experts are handling our goals to achieve the influence and inspiration.

Located in: The kingdom of influence, the land of opportunities
Riyadh - Saudi Arabia 🇸🇦
Where ambitious visions are formed, and influential missions are accomplished. Where human capabilities meet futuristic possibilities. Where we live, love and levitate.
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©2015-2021 Direct Influence Company
Influential Stats

Our journey in
numbers

+5
Years in the business
of influence
+40
Influential pioneers
and professionals
+100
Years of influential
expertise combined
+400
Clients influentially
communicated
+800
Social Influence
campaigns implemented
+1000
% ROI on communication
reported
©2015-2021 Direct Influence Company
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Our Influential
Leadership

Since we were young, we loved doing big things
“We founded DIC for one reason: to make marketing communication the tool that makes dreams come true”
Waleed Alqahtani – Founder and President
“Our mission is turn challenges into an opportunities and make each task an influential achievement.”
Sadeem Kheder – Chief Operations Officer
“We focus on providing our clients with greatest experience and develop our relationship into a strategic partnership.”
Ali Alhmmami – Business Development Manager
“People used to think about marketing communication as an expense. We make it a high yielding investments.”
Ahmed Adel – Chief Accountant
“We thrive to unlock the full potential of marketing communication and achieve sustainable return on influence.”
Faisal Alqahtani – CEO / CVO
“Captivating means capturing the attention through all means creatively and interacting in new ways with a clear purpose.”
Anas Abdullrazaq – Image Director
“Our daily endsouver is to enable our people to express themselves and achieve the full potential everyday"
Maisa Alshahran – Director of Shared Services
©2015-2021 Direct Influence Company
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Our Belief System

What we believe is what we practice everyday
Vision | Our endgame
Making Influential Marketing Communication, the catalyst of all economical, social and cultural growth and enrichment.
Mission | Our pursuit
To amplify the return on influence. Transforming challenges to influential experiences and opportunities to influence.
Goals | Our ambition
Always creating and deleting influential value for our clients and always over-achieving their goals, no matter what..
Values | Our believe
We’re Social :
Positive,
Committed,
Curious.
We’re Social :
Positive,
Committed,
Curious.
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©2015-2021 Direct Influence Company

Communication is
an ancient science

And we rediscovered and rewrote it our own way..
The purpose is to alter beliefs and shape influential behaviors with the power of reason, imagination, science and communication. Influentially contributing to the transforming visions to realities and shortening the path to a greater and more sustainable return on influence.
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©2015-2021 Direct Influence Company

What we offer is
not what you want!

It is what you essentially need to influence the world..
We offer a carefully engineered scope of services, based on our model of Influential Marketing Model. The service model ensures effectiveness and efficiency of the communication activities and investment.
Methodology
Comprehend
Conceptualize
Confirm
Commence
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©2015-2021 Direct Influence Company

What We Do

Knowledge
Data Collection
Trends Spotting
Stats Measurement
Ventures
Initiatives D&M
Partnerships D&M
Sponsorships D&M
Image
Brand Development
Creative Production
Immersive Experiences
Networks
Social Communication
Media Buying & Relations
Influencers Communication
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©2015-2021 Direct Influence Company

Direct Influence
Company

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©2015-2021 Direct Influence Company

Influence Story

Public Investment Fund

The challenge

Better understand the markets, trends, research and engagement, and apply real-time listening. As well as embedding governance and best practices to communication activities.

The Solution

Implementing and training on the leading and most comprehensive Customer Experience Management Solution in the world (Sprinklr). The customized solution enables Public Investment Fund to optimize actions in communication and automate the communication cycle.
Reference Contact information will be provided upon request
©2015-2021 Direct Influence Company
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Influence Story

G20 Saudi Arabia 2020

The challenge

To educate and provoke the sense of pride in Saudi citizens about the importance of the Saudi G20 presidency. And to elevate awareness and engagement about the Summit themes and agenda.

The Solution

We have created three influencers programs / initiatives; by media campaigns and a mix of creative and interactive productions. The program was supported by unifying social media profile pictures with more than 80K participants.
Reference Contact information will be provided upon request
+63B
Total Impressions
+7,2M
Total Interactions
+504K
Total Replies
+4,7M
Total Retweets
+1,4M
Total Tweets
+650K
Total Quote Tweets
©2015-2021 Direct Influence Company
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Influence Story

Think 20 Summit | G20 Saudi Arabia 2020

The challenge

Attract attention and spread awareness about the Think 20 Summit, increasing relevancy and engagement to achieve the communication objectives.

The Solution

On Twitter we initiated two mastheads (PTR + Spotlight+ first view campaigns) on 2 different dates. In addition, we ran engagement campaigns on twitter (videos and images). We achieved more than 12 Million impressions and 2.3 Million interactions targeting KSA & G20 countries. On LinkedIn using our unique targeting skills, we targeted T20 lookalike personas. Lastly, we ran a few campaigns on Youtube achieving 6 Million impressions and 2.5 Million video views in less than a week.
Reference Contact information will be provided upon request
+50M
Impressions
+80K
New Followers
+288K
Engagements
+2.5M
Video Views
©2015-2021 Direct Influence Company
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Influence Story

Carbon Circular Economy
Communication

The challenge

With such heavy topic, the expectation is that no one will be interested in understanding how transformative the Carbon Circular Economy is to humanity and nature’s wellbeing.

The Solution

Media buying followers campaign focusing on Twitter. We took charge of the account at less than 1k followers and managed to achieve more than 49K followers in less than two months. Adding to that, one of the main target is to drive visitors to their website, and we managed to achieve more than 600K new visitors around the world to the website in less than a month.
Reference Contact information will be provided upon request
+288K
Website Visits
+800K
Engagement
+102M
Impressions
+9%
Link Click Rate
+49K
New Followers
+0.5%
Engagement Rate
©2015-2021 Direct Influence Company
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Influence Story

Riyadh Season 2019 | GEA

The challenge

The challenge was in the length of time and the diversity of events. Our goals were to engage a sufficient number of influencers and serve 107 events distributed among 12 regions. With bearing in mind the achievement of the required goals within the specified budget.

The Solution

We made a strategy for the influencers that includes content creation, ambassador programs, guest programs, marketing, and promotional programs. In addition, to help fight rumors and media crisis. Along with developing and installing a 24/7 Social Command to monitor all influencers’ and partners’ engagement rates and all mentions around the season. By the end, we over-achieved the desired results, most prominently achieved a 12X return on investment
Reference Contact information will be provided upon request
+60
Regional
Influencers
+40
International
Influencers
+130
Local
Influencers
+2500
Influential
Coverages
+760M
Impressions
+12x
ROI
©2015-2021 Direct Influence Company
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Influence Story

Riyadh Season 2019 | GEA
Reference Contact information will be provided upon request
©2015-2021 Direct Influence Company
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Influence Story

Saudi Arabia 90th National Day | GEA

The challenge

Celebrate the 90th Saudi National Day and increase content reach, user generated content (UGC) and spread happiness all over the Kingdom of Saudi Arabia.

The Solution

The “National Day 90" campaign on GEA_SA and Enjoy_Saudi achieved positive engagement and increased the number of followers on all social media platforms, gained a total of 23 million impressions, 7.9 million video views and 31 K new followers. We ran the campaign for 3 weeks; focusing on Impressions / Followers/Interactions via GEA’s social media platforms and accounts.
Reference Contact information will be provided upon request
+27M
Impressions
+9.7M
Video Views
+31K
New Followers
+1M
Engagement
+126K
Link Clicks
+16K
Likes
©2015-2021 Direct Influence Company
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Influence Story

Sharqiyah International Baja 2021

The challenge

Filming the event and documenting the whole experience of the Toyota team in the international rally in Sharqiyah, highlighting the Saudi participants and the role of Toyota in empowering them with the equipment they need.

The Solution

The challenge was the length of the race track, located in an area of 210 km among rugged and rocky mountains. So, we provided independent teams for the mission: photographer, videographer, montage, and drones. Moreover, covering the accompanying events (photo and video).
Reference Contact information will be provided upon request
©2015-2021 Direct Influence Company
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We do not call
them clients!

They are our friends and we take
care of each other.
We’re lucky enough to work with many startups and leaders. You are in good hands.
and many more…
©2015-2021 Direct Influence Company
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We only work with
the best of the best

They choose us for a many reasons...
Sister Companies
Sister Companies
©2015-2021 Direct Influence Company
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Contact us and let's unleash your influence

We are in the heart of the most dynamic, evolving and influential
country in the world:
Synergy Building. West, 42 / 43, Al Malqa,
3319 Anas Ibn Malik Road, Riyadh 13521
Synergy Building. West, 42 / 43, Al Malqa,
3319 Anas Ibn Malik Road, Riyadh 13521
Where ambitious visions are formed and influential missions are accomplished. Where human capabilities meet futuristic possibilities. Where we live, love and levitate.